Friday, December 14th, 2018

Over the past year, my co-author and I interviewed and surveyed hundreds of professionals in architecture, engineering and related industries about social media for our book, “Social Media in Action”. Based on our research, we came up with five myths that are either preventing firms from diving into social media or are keeping them from […]

The key to being memorable in the architecture profession, beyond having superb projects and a strong sizzle reel, is an original brand identity. This includes having an artful logo that really defines what you do, a highly sophisticated website designed by a branding firm with serious, in-depth experience in the design arena, and the development […]