Friday, December 14th, 2018

Many architects have a blind spot when it comes to business. They want to design, to draft, to tinker in a studio. Once in the field, they soon realize if they hope to rise up the ranks or open their own firm, they have to develop leadership skills and a sense of business. Deepika Padam […]

Over the past year, my co-author and I interviewed and surveyed hundreds of professionals in architecture, engineering and related industries about social media for our book, “Social Media in Action”. Based on our research, we came up with five myths that are either preventing firms from diving into social media or are keeping them from […]

Where’s the Architecture? We know that recent architecture graduates are struggling in today’s economy. We also know, but don’t like to admit, that even in the best of times there are too many architects and not enough projects. The role of an architect is to design buildings, and yet we aren’t involved in the vast […]

  For many students, graduation is just around the corner.  As you approach graduation and ponder your future career path, do you still wish to become an architect?  When your family, friends, faculty, or even prospective employer inquire about your career goals, what do you share?  Do you quickly outline your path as one of […]

Disaster stories in construction abound: unfinished homes and buildings, blown budgets, lawsuits and contractors fleeing the state.  True story: a potential client came to me after receiving an anonymous packet on their front doorstep after they had hired a contractor, containing 200 pages of his nefarious crimes: his restraining orders, lawsuits and judgments – why […]

The key to being memorable in the architecture profession, beyond having superb projects and a strong sizzle reel, is an original brand identity. This includes having an artful logo that really defines what you do, a highly sophisticated website designed by a branding firm with serious, in-depth experience in the design arena, and the development […]

Ray Kappe is unusually humble considering the vast contributions he’s made to architecture. During our interview, he denied being an academic, meanwhile he founded the now-thriving architecture programs at Cal Poly Pomona and SCI-Arc, the latter of which he started with funds out of his own pocket. He shrugs when I call him successful, and […]

Architecture press is buzzing with recent Bureau of Labor Statistics reports on unemployment and self-employment figures for those in the architecture field. The media have taken this data and made a plentitude of fearful predictions about the dark future of the architecture profession: there are more too many graduates, seemingly few positions, higher educational requirements […]

  While architects have the talent for interpreting a client’s needs into a physical building, sharing their magic and vision, isn’t always the easiest next step.  With any client, the first step always is to DEFINE THE GOALS, the TARGET and your key MESSAGE.  Start by asking yourself a lot of the same questions you […]

Starting an architectural firm is far easier than sustaining an architectural firm.  Yet, it is still not a simple task to break out on your own.  Many people dream of ditching their jobs, hanging their shingle, and being an entrepreneur.  Once you finally become licensed, you can call yourself an Architect and accept projects.  But how do […]