Revealing Profiles Of California Architects
Insights and Lessons from Leading Architects
Follow leading California architects through their rise (and fall, at times). Success by Design: Revealing Profiles of California Architects tells their stories – complete with key decisions, philosophies of business and lessons learned.
Architects Need Business Help
Architects love design, but they often struggle with business tasks like HR, marketing, sales and public relations. While they love working, they don’t know how to find clients, manage payroll and navigate the bidding process.
Riding the Waves of Change
Success by Design: Revealing Profiles of California Architects addresses key business questions and concerns through the journeys of 29 California architects with proven track records. They discuss their education, early mentors, recession strategies, experience with partnering, marketing efforts and exit plans. Unique portraits of these visionaries and renderings of their famous buildings are also included in four color spreads. Featured architects include Art Gensler, Ray Kappe, Steven Ehrlich, Stephen Kanner and Lauren Rottet.
Applying Business Strategies to Your Firm
As a business writer for the past ten years, Jenn Kennedy has interviewed thousands of entrepreneurs, in addition to hundreds of architects. Additionally, she has moderated panels and conducted continuing education courses through the AIA on the business of architecture. She currently pens a column on the business of architecture for ArchDaily.com and speaks at the AIAS Grassroots Forum.
Secrets of Growing a Successful Architecture Firm
Success by Design presents numerous paths to building a business by leading architects across all specialties. Subjects include those who focus on sports arenas, schools, civic buildings and residential, as well as public spaces and modular housing. The stories of these 29 innovators are accessible and practical for the practitioner looking to start or grow their own firm.
Who Should Read Success by Design?
The book offers valuable advice for architects at various points in their professional journey.
- Students will learn about what employers want in new hires, see the benefits of working for various sized firms and get inspired by the spirit of the leaders that came before them.
- Emerging professionals looking to start their own firm will learn about ways to attract new clients, as well as infrastructure basics, marketing ideas and ways to grow into a stable, well-regarded business.
- Seasoned professionals will enjoy reading about how their peers have approached recessions, international clients and transition plans.
How To Get Started
The soft cover book is $29.95 and the digital book is only $17. Readers are guaranteed to be inspired by the range of approaches these architects have successfully chosen. Photos of their favorite projects also give readers gorgeous images by which to know the architects.